Utilizing the heading tags certainly adds up to the architecture of the content. What we should be thinking about instead is that headings are crucial for text and content organization, and we should take it seriously. While H2-H6 tags are considered not as important to search engines, proper usage of H1 tag has been emphasized in many industry studies.Īt the same time, Mueller keeps telling us that headings aren’t ranking factors at all, and definitely not in the sense of “hierarchy” – H1 tag is not more important than H2, which is not more important than H3, and so on. The usage of heading tags these days is a source of some debate. Heading tags are HTML tags used to identify headings and subheadings within your content from other types of text (e.g., paragraph text). For a product page, you can put in the item’s price and age in there.For an authored article, you can add the date of publication, name of the author, etc.The meta description doesn’t have to be just a sentence or two.Īs Google informs us, you should also add some information about the page that the search engine will scrape for a more colorful SERP. Optionally, use an eye-catchy call-to-action, a unique proposition you offer, or additional hints on what to expect – ‘Learn’, ‘Buy’ constructions, etc.Include your most significant keywords, so they could get highlighted on the actual SERP, but be careful to avoid keyword stuffing, don’t make your description just a combination of keywords you’re targeting.Google’s snippets typically max out around 150-160 characters (including spaces).Give each page a unique meta description that clearly reflects what value the page carries.Look up how your top-ranking competition fills out their own descriptions to get a feel for the best use cases in every particular case. There is no way to put every keyword you want to rank for in the meta description, and there is no real need for that – instead, write a couple of cohesive sentences describing talking about the gist of your page, with some keywords included.Ī good way to figure out what to write in your meta description, what works best for your particular topic right now, is to do some competition research. This goes a very long way in helping you stand out and inform the searcher exactly what they’ll find on your page. If your description contains the keywords a searcher used in their search query, they will appear on the SERP in bold.That’s why the description must be as realistic as it is inviting and distinctly reflect the content. The description impacts the number of clicks you get, and may also improve CTR and decrease bounce rates if the pages’ content indeed fulfills the promises.The description occupies the largest part of a SERP snippet and invites searchers to click on your site by promising a clear and comprehensive solution to their query.Meta description also resides in the of a webpage and is commonly (though definitely not always) displayed in a SERP snippet along with a title and page URL.įor example, this is the meta description for this article: Īnd yes, meta description itself is not a ranking factor.īut for anybody trying to increase click-throughs and polish their brand SERPs, it’s a unique opportunity.
It’s the exact approach used by Facebook/LinkedIn to show you you have notifications and can be used to pretty good effect. This can be used to attract a user’s attention. The title tag is precious not only because it’s prime SERP real estate but also because it functions as a tab title in your web browser. Tip: User Your Title to Attract Attention
Remember that long titles are shortened to about 600-700px on the SERP.
SOCIAL MEDIA META CHECKER HOW TO
And yet, not a single irrelevant result either: every single one of the pages given here explains how to build awareness, and the titles reflect that.
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